Logo Exploration
- Emily Morrison Weeks
- Jun 14
- 2 min read
There are a two major details about my previous logo design that had been bothering me. First, the structure of the A letterforms in the monogram logo and full logo were dissimilar enough that I thought it weakened the branding. I had tried in the past to change the placement of the paint brush in the monogram version, but didn't like it anywhere but where I ended up placing it. The second issue was that due to the overlapping elements, it didn't read as well as I'd like it to in black and white.
Maybe I was leaning into the art theme at the heart of the app, or maybe I'd been reading too much In Progress, a book I'd recently received where lettering artist Jessica Hische walks readers through her process. Whatever the reason, it suddenly felt very important that I see what it would look like if I created a hand-lettered version of the ArtWalk logo. I began as Hische suggests, by drawing guides in my sketchbook and then adding the letterform skeletons. Next, I added the body (building it gradually from the inside out like a sculpture) and stylistic elements. I did this a few times before putting the sketch into Illustrator to vectorize it. Below, you'll see some of that process.








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